Benefits of Creative Programs for
the Elderly Infographic
In the spring of 2018, the Kerby Centre was looking for new ways to get seniors active by introducing new programs to their facility. I have had experience with the elderly as I have a very close relationship with my grandmother. I remember we always baked and gardened together, bringing us closer, hence my theory that creative programs positively influence the elderly, making that my primary research focus.
My idea was to add more creative programs such as cooking, drawing, painting and dancing. I conducted desk and field research for three months and spoke with elderly people to find out what activities improved their moods. I quickly realized that being creative stimulates the mind and releases dopamine. I took all of my relevant research, created an infographic using information design and graphic design principles, and presented it to the Kerby Center. The infographic received a wide spread of positivity and was kept by the non-profit for future consideration.
The system maps were the first step in filtering out my raw research. My first variation consisted of basic icons representing topics I wanted to discuss. After a few brainstorming sessions with other designers, I refined my system map also to include the positives of creative activities and the negatives of not being creative. This filtered data was the foundation for my final infographic.