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IoT North Confrence
Website Design and Development

IoT North Conference is a two-day business and technical conference hosted in Calgary, Alberta that will debut on November 15 and 16, 2022. This conference aims to bring individuals in the tech industry together to engage in discussions with top speakers and to learn about new ideas from other delegates in the technology industry.

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Website Creation

As a woman in technology and design, this project was significant to me as I have always been interested in promoting technology where I can. This gave me the drive to create something that would catch the eyes of others. I spent a month creating mock-ups and collaborating with my design team to create a structure that worked for the user experience. In addition, I added some new UX  and UI principles such as animation, copy and image consistency, CTA buttons, landing pages and dynamic content. During my process, I would often test my designs on different platforms such as mobiles and tablets to ensure that the user had access to the same content. This website proved to increase traffic and view time among users and become the main staple of reference for different digital media designs regarding the conference, including email blasts, banners and social media posts.

Previous Design

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Time For a New Look

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My goal with the redesign was to take the previous website and create a modern look that reflects design principles and trends that have been popular in 2022. I put myself in the seat of the user and asked myself what I could improve on? What can be removed? And what would keep me engaged on this website as a prospective attendee?

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