Campus Recruitment Campaign
As a designer, the central aspect that I focused on with promotional marketing materials was to create posters and ominex graphics (television ads) that adhered to the MRU guidelines while also giving each design a unique style. I succeeded in this by leading client meetings and suggesting new ideas to see how they were received. I then researched current design trends and looked up competitors to see what other universities were doing. By providing an in-depth design analysis, I was often able to go beyond traditional guidelines to create eye-catching designs that would fit the university's standards. All of my projects were done in Adobe Illustrator and Adobe InDesign (for print), and Adobe Photoshop (for web) and used basic and complex graphic design skills such as shapes, spacing, typography, illustration and textures.
Academic Advising Week Campaign
Academic Advising Week is an annual initiative at Mount Royal University designed to help students explore the range of available majors and minors.
For the campaign, I developed a Tetris-inspired visual theme to align with the concept of “Putting the Pieces Together.” The design choice offered broad recognition and appeal.
This design was implemented across a wide range of materials, including posters, Omnivex digital displays, social media graphics, banners, and website assets on both MyMRU and the official MRU website. The campaign's digital assets received over 1,500 clicks in the first week, making it the most engaging content during the campaign. The design also contributed to increased student participation and was frequently cited as a memorable visual across campus.
Original Design - Lego
New Concept - Tetris
Design Concept 1
Design Concept 2
Final Design
