Cielo Expeditions Brand and Logo Development 

synopsis

Rebranding development for Celio Expeditions was a four-month client project where I collaborated with Public Relations, Broadcasting and Journalism students. My job as the information designer was to recreate the logo, print materials, personas, brand and create a new style guide outlining how to use the redevelopment. 

 

I conducted research on competitors and trending logos and brands to ensure the client was given something new and modern. The client was in Africa for the majority of the project; therefore, meetings were conducted over the phone. The entire project was presented to the client during an event at MRU in 2019.

Design background

Skills used: Graphic Design, Research, Visualization,

Technical Writing, Brand Development, Typography

 

Client: Cielo Expeditions

 

Timeline: Sep - Dec 2020

Final Logo Concepts

T-Shirt.png
Bag.png
Water Bottle MockUp.png
Logo Designs.png

Style guide and branding

Screen Shot 2020-07-18 at 10.02.34 PM.pn
Front.png
Inside.png

Persona development

Screen Shot 2020-12-11 at 4.09.20 PM.png
Screen Shot 2020-12-11 at 4.09.29 PM.png