Cielo Expeditions Brand and Logo Development 


Rebranding development for Celio Expeditions was a four-month client project where I collaborated with Public Relations, Broadcasting and Journalism students. My job as the information designer was to recreate the logo, print materials, personas, brand and create a new style guide outlining how to use the redevelopment. 


I conducted research on competitors and trending logos and brands to ensure the client was given something new and modern. The client was in Africa for the majority of the project; therefore, meetings were conducted over the phone. The entire project was presented to the client during an event at MRU in 2019.

Design background

Skills used: Graphic Design, Research, Visualization,

Technical Writing, Brand Development, Typography


Client: Cielo Expeditions


Timeline: Sep - Dec 2020

Final Logo Concepts

Water Bottle MockUp.png
Logo Designs.png

Style guide and branding

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Screen Shot 2021-06-07 at 11.06.29

Persona development

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