Benefits of Creative Programs for

the Elderly Infographic

synopsis

Rebranding development for Celio Expeditions was a four-month client project where I collaborated with Public Relations, Broadcasting and Journalism students. My job as the information designer was to recreate the logo, print materials, personas, brand and create a new style guide outlining how to use the redevelopment. 

I conducted research on competitors and trending logos and brands to ensure the client was given something new and modern. The client was in Africa for the majority of the project; therefore, meetings were conducted over the phone. The entire project was presented to the client during an event at MRU in 2019.

Design background

Skills used: Graphic Design, Research, Visualization,

Technical Writing, Brand Development, Typography

Client: Kerby Centre

Timeline: Jan - April 2018

Updated 2020 design

System map concepts