Cielo Expeditions Brand and Logo Development
Rebranding development for Celio Expeditions was a four-month client project where I collaborated with Public Relations, Broadcasting and Journalism students. My job as the information designer was to recreate the logo, print materials, personas, brand and create a new style guide outlining how to use the redevelopment.
I conducted research on competitors and trending logos and brands to ensure the client was given something new and modern. The client was in Africa for the majority of the project; therefore, meetings were conducted over the phone. The entire project was presented to the client during an event at MRU in 2019.
Skills used: Graphic Design, Research, Visualization,
Technical Writing, Brand Development, Typography
Client: Cielo Expeditions
Timeline: Sep - Dec 2020